Many people look at the title and wonder how a Dyson Airwrap hairdressing styling device can put Dayson as the richest man in the UK. Of course, it’s a joke that Dayson can be the richest man in the UK, depending on the performance of all his products. However, the curly hair stick released only in October 2018 is more like Dayson’s “Fujian General”. It is not only popular and popular after the release, but also pushes Dayson’s brand and marketing to another peak.
Despite Dayson’s main market in Asia, the launch of the curling stick was in New York, the fashion capital, before it was launched in Shanghai, China. Undoubtedly, the price of more than 3,690 yuan, like other products such as Dayson hair dryers and vacuum cleaners, continues Dayson’s tall tradition, subverts the public consumption awareness that the traditional curling bar sells for less than 1,000 yuan, and is called a luxury item of hairdressing, even compared with Apple.
After the launch in New York and before the release in Shanghai, a Weixin soft text has exploded the circle of friends as a consumer product for civil use, which is a scene never seen before. After the publication in Shanghai, Dayson curly hair stick was shared and disseminated through the major media, big V, marketing numbers and beauty bloggers in the form of Amway and grass planting. This way not only increased the credibility, but also the audience area was more vertical, and the purchase rate naturally increased dramatically.